Burger King Belgium has considered the unusual shift associated with calling on “Michelin Guideline Inspectors” to consider this brand’s Master Burger to get a legend in their prestigious restaurant rating.

In an open letter, this CEO of the Burger King Belgium Kevin Derycke pointedly asks the inspectors “How many places does your little red book possess that serve remarkable recipes that are on typically the table in a few minutes, plus where you don’t include in order to book three several weeks ahead? ”
Along using 버거킹 in order to Michelin, a new petition seemed to be published on Burger Full web sites and intended intended for the Michelin Guide. Typically the campaign has now caught Michelin Guide’s focus on sociable media and one Belgian inspector had a tastes in the Master Burger.

This plan is being operate across social mass media, and on billboards as effectively as by means of a new PUBLIC RELATIONS activation appealing media & chefs to come and flavour the Grasp Burger throughout one of the brand’s dining establishments.